I founded Tarožka in autumn 2024 after looking for an in-depth Lithuanian-language guide to all 78 tarot cards.
I built the resource I wanted to use myself, and it now draws around 4,000 visitors and 24,000 page views per month.
I designed and developed the platform in WordPress, shaping the visual identity, user experience, and structure of the card library.
I created original fairytale characters to make visiting Tarožka feel like stepping into a story. I wanted it to feel warm and
welcoming, somewhere readers could linger, follow their curiosity, and take a moment to reflect.
I gave each card its own guide and linked it to related articles so readers could find a specific card through search and keep
exploring from there. I also write the Tarožka blog, where I cover tarot interpretation and the esoteric and occult traditions
connected to it. Publishing those articles and refining the site’s structure helped grow its audience through organic search.
I’m now working on Tarožka’s most ambitious expansion yet. Tarožka Academy is a learning platform I’m designing and coding
within the same fairytale world. I’m producing my own video lessons and building interactive exercises and challenges.
As the Academy grows, I want each return visit to feel like opening a new chapter, with more to discover and something new to try.
